Arif is an investor at Conductive Ventures, an enterprise-focused venture capital fund in Palo Alto, where he works to enable SaaS and hardware startups to become long-term leaders in their sectors. Prior to investing, he scaled a B2B SaaS solution through to acquisition, ran innovation for a private equity owned winery, and developed ROI-centric loyalty and retention initiatives for retail, consumer and travel brands.
He started his career as a strategy consultant specialising in marketing and sales at McKinsey & Company. He holds an MBA from Wharton Business School, MSc from Stanford University and MA from the University of Cambridge.
In his spare time, he is passionate about helping the arts adapt to serve future generations, as well as helping mentorship programmes develop young leaders, and supporting relief organisations serve local communities. He is known to enjoy the occasional hike with friends, is seen frequently at the Opera house, and loves to experience new cultures and places.